We don’t have to tell you that Fort Worth rental property marketing is mostly taking place online. Nearly every owner we work with understands the importance of online advertising and listing your property on the popular rental websites.
If you want to avoid long vacancy times and attract the best tenants, there are a few details involved in your online marketing strategies that are important but often overlooked. Follow these marketing tips for an effective and efficient marketing process.
Make Sure the Home is Rent-Ready
It’s unnecessarily difficult to market a rental property that still needs work. Before you list your Fort Worth rental home, it should be move-in ready, otherwise tenants aren’t going to bother looking at it. Make sure all your repairs and updates are made. Have the home professionally cleaned so it’s ready to show.
Take Professional-Level Photos
Tenants are likely searching for homes in their desired neighborhoods and their price range. Once they have those filters in place, they’re going to scroll through the available ads. What do you think they will look at first?
Your listing needs a lot of photos, and they need to be good photos. You can do a lot with camera phones these days, and if you happen to have a great one, go ahead and use it. If you’re having trouble getting good shots with great lighting and wide angles, however, upgrade to a professional camera so you can really showcase the best that your property has to offer.
Consider a video as well. This will take a little extra time, but it’s worth it. Tenants aren’t seeing as many homes in-person as they once did. They’ll only visit the properties that they’re seriously interested in renting. A video tour can give them a better idea of the space.
Write a Detailed Description
A well-written description will tell prospective applicants everything they need to know. What you write in your description can also eliminate people who were impressed with the photos but need larger bedrooms or more square footage.
List of all the features your rental property offers. Put down the obvious things like the number of bedrooms and bathrooms, as well as other details like the size, and whether things have been updated or renovated. It’s also important to include some of your rental terms. Mention how much rent will be and what you’ll require for a deposit. If you’re allowing or prohibiting pets, be sure to mention that.
Always include your contact information.
Pricing is Part of Marketing
It’s important to price your property correctly and to include that price in all of your online marketing. There’s no point in attracting tenants who are not able to pay what you’re asking.
A competitive and accurate rental value will help your marketing by reducing the amount of time you have to do it. Look at your competition and make sure your own rental value isn’t too high or too low. There’s no need to guess. You can take a look at what similar properties in your neighborhood are listed for on the same sites you plan to use.
An even better idea is to reach out to a Fort Worth property management company for help. We have excellent pricing date that’s current and reliable.
Talk to us about your marketing plans and your property. We can provide some direction and offer some additional tips. Contact us at Trend Property & Management.